The Globe and Mail Report on Small Business is currently writing a series called #TakeOff.
This series, which started on May 8, features a Canadian small business and discusses what helped them 'take off' as a business, or what didn't work out quite so well. For example:
Female plumber can’t find enough women to hire
B.C. wine makers put a cork in their supply to create buzz
How to get noticed with all that Internet noise
There’s nothing in the market like it,' says designer of chef apparel
The small business editors at the Globe are taking to Twitter to crowdsource opinions and tips for small businesses from their followers. Here's an example:
What is your top tip for small businesses to get the word out about their products? #TakeOff
— Globe Small Business (@GlobeSmallBiz) May 27, 2014This is smart: The Globe and Mail is embracing new media and combining it with the traditional. And this kind of crowdsourcing of peoples' opinions on Twitter means YOU (startup founder, PR/marketing expert, mentor) can be the expert and your opinions can be shared with a pretty big and influential audience. The Globe is also connecting with their readers in a more authentic way than ever better.
This week, I provided an answer to one of the #TakeOff questions and it appeared in yesterday's Globe and Mail. You can read it online and it also appeared in the print version.
Social media in a print publications? Can it be?
So two key things here.
A: If you're a small business looking to share your story with the Globe and Mail, you should submit your story using this form.
B: If you have some good advice to share and would like to appear in the print and online version of the Globe, follow #TakeOff and be part of the conversation.
As mentioned in a previous blog post, you're smart and you have smart things to say, so get on it!